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If you’re pregnant and would like help to quit smoking, you can get free text message support from MiQuit.

MiQuit sends information, support and advice direct to your phone. The support is tailored to you and your lifestyle. All you need to do is answer some simple questions about your smoking.

It's really easy to sign up.

Text the word Quit to 81400. You will be asked a few text questions at first, just to personalise your service.

What Women Said About MiQuit

“Each text reminded me of why I wanted to quit” Sarah, 38

“Easy going with no pressure” Kelly, 29

“I liked the text messages, they were aimed at just me” Ashleigh, 20


  • Sign Up To MiQuit
  • What's the cost?
  • Support provided
  • What if I don't like MiQuit?
  • Who made MiQuit?
  • Privacy Policy

Sign Up To MiQuit

To sign up to the MiQuit text message service text Quit to 81400. You will be asked a few text questions at first, just to personalise your service.

What's the cost?  supporting image

What's the cost?

You need to send a text to start the programme. This will be charged at your standard rate and is not included in your text allowance. After that, all texts sent from MiQuit are free. Any other texts you send will be charged at your standard rate or included as part of your text allowance.

Support provided supporting image

Support provided

MiQuit provides advice on preparing to quit, managing cravings and withdrawal, coping in situations where you’re most tempted to smoke. It also provides encouragement, support and motivation to help you in your quit attempt.

What if I don't like MiQuit? supporting image

What if I don't like MiQuit?

You can stop MiQuit texts at any time, by texting STOP to 07860 018344. You are in control of the number of texts you receive.

Who made MiQuit?  supporting image

Who made MiQuit?

MiQuit is a text message service for pregnant women funded initially by Cancer Research UK and the National Institute for Health Research. It was developed by experts at the University of Cambridge and the University of East Anglia. The service is being piloted by Norfolk County Council and the University of East Anglia, funded by Norfolk County Council.

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