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Norwich Mayor visits #NorfolkCan launch day as part of National Obesity Awareness Week

The launch of the new NHS healthy lifestyles campaign, #NorfolkCan had a visit from the Lord Mayor of Norwich Councillor, Martin Schmierer. This was his second visit to a pop up event from Norfolk Children and Young People’s Health Services, after visiting the JustOneNorfolk.nhs.uk event in the Castle Mall back in November 2018. The Mayor was impressed by the new initiative of the digital platform helping Norfolk families.

Obesity is a leading health concern across the country. According to the latest statistics posted by NHS Digital (2016-2017), 1 in 5 children in Year 6 and 1 in 10 children in Reception were classified as obese.

#NorfolkCan is a new NHS campaign for Norfolk that has launched as part of National Obesity Awareness Week.  It is aimed at helping Norfolk families, children and young people to eat well, keep active and maintain a healthy weight.

The service offers support digitally on the dedicated healthy lifestyles section of JustOneNorfolk.nhs.uk.

It also offers help through appointments, group work and advice from speaking to one of the dedicated healthy lifestyle practitioners. To get help, all families need to do is call 0300 300 0123.

As part of the launch, three pop up events are taking place across Norfolk to promote the campaign to families. On Saturday 19th January the teams were out in Kings Lynn Tesco Extra, Great Yarmouth Market Gates Shopping Centre and also Norwich Castle Mall.  

The campaign, #NorfolkCan was inspired by BBC One’s ‘Newcastle Can’ as seen on ‘Britain’s Fat Fight’ with Hugh Fearnley-Whittingstall. In the last episode of the series, the #NorfolkCan banana was featured in the programme after Newcastle Can and Hugh became aware of the campaign through social media.

The Lord Mayor of Norwich, Councillor Martin Schmierer stated:

“Dealing with obesity is one of the big health issues that we are facing, not just in Norfolk but across the country. I’m delighted to support any effort that deals with obesity and issues regarding weight for children across our county and wish the campaign every success going forward”

Sian Larrington, Head of Service, Norfolk Children and Young Peoples Services stated:

“We are thrilled to be launching our #NorfolkCan initiative during National Obesity Week - our long term vision is to be able to bring together families, organisations, schools and businesses across the county to think about how we can make Norfolk a healthy place for children and young people to grow up.

I really champion the families, our own clinicians, partner agencies and our Public Health commissioners who have enabled us to develop #NorfolkCan, but we now want to hear from anyone who would like to be involved in the future or who can contribute in any way to developing the pathway- we need you!"

Statistics source:

https://digital.nhs.uk/data-and-information/publications/statistical/statistics-on-obesity-physical-activity-and-diet/statistics-on-obesity-physical-activity-and-diet-england-2018

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